Hi! I’m Lulu

I’m a Product Designer with 10+ years of experience designing digital products across transportation, retail, advertising technology, healthcare, and consumer logistics and service operations.

I’m drawn to complex products where the customer experience is shaped by more than what happens on the screen. I work across the intersection of customer needs, business goals, operational systems, and the realities of how a product is delivered. My approach is grounded in understanding how a product actually works, uncovering the problems beneath the surface, and turning that complexity into experiences that feel simple and intuitive.

I think in systems, not isolated screens. I care about how a journey behaves across different states, edge cases, teams, and touchpoints, and I stay close to the implementation to make sure the thinking survives into the final product. Increasingly, that means working AI-first and moving beyond traditional design handoff, taking ideas from discovery and definition through to high-fidelity builds and working product.

I bring an end-to-end mindset to product design, combining strategic thinking, UX, interaction and visual design, prototyping, and hands-on execution. I work best in ambiguous environments where the problem still needs to be understood, the constraints are real, and good design means creating clarity across the entire system.